Analysis of Music Videos using Goodwin and Vernallis

1.)
Song: OMI - Cheerleader 
Genre: Reggae/Pop 

Video:



Analysis:

Goodwin: 

- One element of Goodwin's theory is the relationship between the lyrics and the visuals and this can be seen in this music video. For example, OMI is singing about his girlfriend being a 'cheerleader' and you can see a woman who is by his side in one shot, supporting him at a game of football on the beach the next. She also seems to dance with two other girls which could be seen as 'cheerleading'. 


- Voyeurism is a part of this video as although the girls' dancing could be seen as cheerleading and therefore relate to the lyrics, the camera focuses on various parts of the women's bodies and they are wearing very little clothing. This helps to attract a male audience. 





- This video also helps to build up the 'star image' of OMI. There are lots of close-ups of him and a lot of mid-shots showing him standing alone. He is the most prevalent character in the music video which shows the audience that he is the star. 

- Genre-related style and iconography is used in this music video. Reggae videos are often set in countries such as Jamaica and are filmed on beaches and that's exactly what this video does. A lot of emphasis is put on the scenic background of the beach and the sea which helps to highlight that they are in the Caribbean somewhere. 

Vernallis:
- As a lot of Vernallis' theory and Goodwin's theory is very similar, a lot of the points apply to both theories. 
- However, the Diegesis of this video is the paradise-beach world which reflects the genre of the song as a lot of Reggae music videos are similar to this one. 
- The editing reflects the genre and the song as it is quite chilled out and slow-paced. 

2.) 

Song: Bad Blood - Taylor Swift 
Genre: Pop 

Video: 

Analysis:
Goodwin:

- Relationship between lyrics and visuals: The lyrics are amplified by the visuals in this music video. The video starts off with Taylor being betrayed by her friend and then using her rage to build an army against her former-friend. The lyrics suggest a falling out between friends. 




- Star image: There are multiple close-ups of Taylor and the camera follows her throughout - it is made clear to the audience that she is the most important. 




- Voyeurism: All of the women in the video are attractive Victoria's Secret models, famous singers and actresses which helps to attract a male audience. 






- Intertextual references: This video is a clear link to sci-fy/superhero films that have been extremely popular for the past few years. 
 - Iconography: Taylor Swift tends to have very narrative-based music videos which amplify her lyrics and this video fits the pattern. 

Vernallis:
- Narrative: There is a clear narrative in this video, however it is incomplete which is a common feature of music videos. 
- Editing: continuity editing and lip-synching is used to increase the verisimilitude.
- Diegesis: The diegesis of this video is a space/futuristic type of setting.  




3.)

Song: Anaconda - Nicki Minaj
Genre: Hip Hop/ Dirty Rap

Video:



Analysis:
Goodwin:
- Relationship between lyrics and visuals: The video is set in a jungle which relates to the lyrics as the song is called 'anaconda'. A lot of the lyrics involves 'big bums' which is amplified in this video as a lot of the shots involve Nicki Minaj and other women's bums. 
- Star image: We can tell that Nicki Minaj is the main person in this video (or the star) as, for example, she is dressed in a sparkly gold outfit with the other girls dressed in black, making Minaj stand out. There are a lot of shots of her alone and close-ups which means she is the most prevalent person in the video. She is sexualised in this video by the costume and the angles of the shots, this means that she will attract a male audience. 
- Voyeurism: As well as there being provocative shots of Minaj, other girls in the video are also half-naked and sexualised and we are drawn, as an audience, to certain parts of their bodies. This again, will attract a male audience.
- Intertextual reference: The lyrics are a direct reference to Sir Mix-a-Lot - Baby Got Back, as she has sampled a part of the rap into her song. This may help to get people talking about the song, as this was a popular song at the time. 
- Thought Beats: The verses seem to include a more kind of narrative, with Minaj lip synching but in the choruses it seems to be more performance based with sexual dancing. 

Vernallis:
- Diegesis: The diegesis of this video is the jungle that they are in, there are mostly women in the video. They all seem to be drawn to Minaj. 
- Narrative: This video is mostly made up of performance, not narrative.